ZEW for men
Packaging for natural body soaps

ZEW for men is a line of natural body soaps enhanced with charcoal from the Bieszczady Mountains. Our task was to design packaging that communicated strength, naturalness, masculinity and active lifestyle.

Use of black color together with distinctive typography allows the packaging to stand out and convey strong character. The letter "W" in the ZEW logo is an inspired reference to the shape of the mountains. Other important elements of the line’s packaging design are the feather and geographic coordinates that indicate the place of origin of the Bieszczady charcoal, the key ingredient in ZEW for men.

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